For our list of communities of leadership, I wanted to include a large chemical company. BASF is the world’s largest chemical company by sales at $72.6 billion (figures from Forbes Global 2000). Saudi Basic Industries is considerably more valuable ($72.2 vs $52.1 billion) and earns a bit more ($2.4 vs. $2.0 billion). Bayer is also slightly more valuable at $56.3 billion, so it wasn’t that easy to make a choice. I’m inclined to follow BASF as a representative of the industry.
BASF (Dr. Juergen Hambrecht, CEO) prides itself on its “Verbund” concept, which involves huge integrated complexes that allow synergies in production and cooperation among all parts of the company at critical centres. Although only 22% of BASF’s sales now occur outside of Europe and North America, there are two verbund centres at Kuantan, Malaysia and Nanjing, China.
BASF says this about its Vision
“We are ‘The Chemical Company’ successfully operating in all major markets.
Our customers view BASF as their partner of choice.
Our innovative products, intelligent solutions and services make us the most competent worldwide supplier in the chemical industry.
We generate a high return on assets.
We strive for Sustainable Development”
The company identifies its values as follows:
“Safety, Health, Environmental Responsibility
Personal and professional competence
Mutual respect and open dialogue (We treat everyone fairly and with respect. We pursue an open and trusting dialogue within our Company, with our business partners and relevant groups in society.)
We welcome change as an opportunity.
We, the employees of BASF, together ensure our success
Sustainable profitable performance
Innovation for the success of our customers
Integrity”
The growing list of Interesting Communities of Leadership is at http://lovingwork.org/interesting-communities-of-leadership
Scott is scott@lovingwork.org and @scottdowns3 on Twitter.
BASF · community · culture · customers · emerging markets · global · innovation · leadership · sustainability · values
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